Derek and the Domino Project
And since he doesn't know about our relationship, I think it's ok for me to admit it here.
The love part comes from the delicious nuggets of wisdom I get from his blog each day, and from the many things I've learned from reading his books (for me, most noteably The Dip and Tribes).
The hate part comes from those moments when I'm reading something of his that really hits home, when I slap my forehead and say "Well, yeah. That's so obvious. I wish I could have put it so simply and eloquently." (OK, so it's not hate, it's more properly envy, I think, but saying I have a love/envy relationship just doesn't have the same ring to it...)
As a writer, I keep my ear to the ground for new ideas and efforts in publishing, promotion, and distribution, so when I heard about his latest venture, The Domino Project, I immediately went over and signed up for updates. (Yes, I'm a glutton for a full inbox each morning - it helps me feel loved...)
"The Domino Project is named after the domino effect—one powerful idea spreads down the line, pushing from person to person. The Project represents a fundamental shift in the way books (and digital media based on books) have always been published. Eventually consisting of a small cadre of stellar authors, this is a publishing house organized around a new distribution channel, one that wasn’t even a fantasy when most publishers began."
About a week or so ago, I saw a call for applications for a Domino Street Team. They said "You're a good fit if: You are: a digital native who blogs, tweets and instagrams like nobody’s business. You take risks, challenge conventions, and care about reinventing outdated systems."
I'm thinking that, heck yeah, I'm an oversharer, so on impulse, I applied. Of course, I often apply for beta invites and to be a part of new ventures that speak to my interests, but usually never hear back - guess I'm not ready for rockstar status...
But on Tuesday, I got an email from Amber Rae, the Domino Project evangelist, with this subject: "Guess what? You're in."
I about fell out of my chair, but recovered enough to read on: "We were blown away by your application, and we'd be thrilled to have you join the Domino Street Team."
Whoah. I check to make sure it was addressed to me, because to be honest, I didn't even remember what I wrote on the application, so I'm thinking they have me confused with someone else.
But no, it's correct, so I must have had a moment of inspiration when I was filling out the application. I start checking out the other members of the team, and to be quite honest, I'm humbled to be in such great company - so many movers and shakers! I'm wondering what I did that stood out enough to be included with my fellow team members who have stellar bios...
About the only thing concrete I can share about it right now is that the first title to be published by the Domino Project is Seth's newest book, Poke the Box (no, it's not X-rated), which is available for pre-order now, with an expected ship date of March 1st.
I'm eagerly awaiting my copy, but here's the blurb so far:
"If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.
Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-– in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-– the person with the guts to say, “I want to start stuff.”
Poke the Box just may be the kick in the pants you need to shake up your life."
I'll keep ya posted on the details of the Domino Project.
Thanks, Seth. Thanks, Amber Rae. (And kudos to Seth for enabling comments on this new site)